Workshop Title: Beyond the Book Table – The Author Event Playbook
What does it take to make the most of an author event? Learn how to make your brand—and your books—stand out in the crowd.
At an author event, every conversation matters. Learn how to step out from behind the table and employ the tips and tricks to make your brand, and your product, stand out in any crowd.. This presentation offers practical suggestions for building the buzz before your event, creating eyebrow-raising interest with your display, delivering your elevator pitch, engaging visitors with yourself and your works, networking with absolutely everyone, handling pain-free payments, and deciding what you really need to offer.
Members will also have time to consider their brand, their audience, and their event goals while gathering practical tips for Writers Row and future events. You will learn what a successful event looks like and how you can make it happen.
Lisa’s Bio:
As an award-winning author and educator, Lisa-Behrens has spent more than two decades engaging learners worldwide. Her writings challenge others to think deeply and explore human nature through powerful stories. A true Southern soul forged by grit and determination, she has never lost her sharp sense of humor, her appetite for adventure, or her stinging sense of justice. She currently shares her life with her husband of 48 years, Steve, and their sassy cat, Midget. In days filled with curiosity and the unexpected, she proves that relevance, resilience, and reinvention know no age.
Website: https://lisa-b-smith.com/
Instagram: @lisa.b.writer
Facebook: Facebook: https://www.facebook.com/lisabsmithauthor
Meeting on Saturday, October 17, 2026
Breakfast begins at 8:30 am
The general meeting begins at 9:15 am
Hodel’s at 5917 Knudsen Dr, Bakersfield
